Welcome to
The ScalePipeline System

Discover how this program works and get all the information you need to be successful.

For Leaders
For Salespeople
Leaders

Welcome to The ScalePipeline System!

In the coming few days, you and your sellers will immerse yourself in learning a proven prospecting methodology that generates top of the funnel results.

The system works if you, as leaders, work the system. We’ll need your full support for adoption, requiring an accountability-first approach.

Important note: in addition to this section, please also review the entire section for salespeople so you’re aware of all program details and logistics.

B2B buyers have changed more in the last 10 years than in the past 100. We’re no longer in The Age of Information but instead The Age of Insights.

Buyers and customers today need insights. The job of modern B2B sales professionals is to problem solve and educate.

This program will show you to do this quickly, with practical application assignments, learning and coaching.

Once you apply the learnings, you too can experience these types of results.

  • Grow pipeline by 25%
  • Improve win rate by 20%
  • Boost quota by 15%

All details are provided in the section for salespeople. Please review so you’re ready, prepared and on board.

At the start of the program you may be invited to join a Leadership Accelerator Workshop designed to provide you with a detailed overview of the training and your roles and responsibilities. Attendance is mandatory if you are selected.

Here is the executive summary of what you’ll learn:

  • Understand how the program, structure and content help with pipeline development.
  • Roles and responsibilities of sales leaders and how you’ll play an important role during and after the program.
  • Best practices in coaching modern digital sales plays.

Stay tuned for more details as we work with Sales for Life to select optimal dates & times.

Here is the order in which training will happen:

  • Sales Leaders will start first with a 90-minute virtual Leadership session called The Leadership Accelerator.
  • Secondly, your sales teams will begin their certification program training. This happens weekly with 4 x 90 minute sessions in total.

All details are provided in the section for salespeople. Please review so you’re ready, prepared, and onboard.

Help and support are available in the following ways.

  1. Real-time performance reports where you can track a seller’s assignment completion and live training and coaching attendance.
  2. Daily coaching (M-F) is always available via www.salesforlife.com/coaching. These are private and one-on-one coaching calls available on an unlimited basis.

Each seller will invest up to 15 hours over the course of 1 quarter.

  • Live, interactive learning sessions: 4 hours
  • Taking the program on demand: up to 5 hours
  • Assignment completion: up to 4 hours
  • Coaching (optional): up to 2 hours

Parting Words

The time to modernize and digitize sales prospecting is here. We need your support to bring this to life in your organization!

Lastly, please review the entire section for salespeople so you’re ready, prepared and on board.

Salespeople

Welcome to The ScalePipeline System!

On this page, you’ll learn more about how this program works and get all the information you need to be successful.

There are many benefits of this program but the two that stand out right away are:

  • Becoming a Social Selling (or Modern Selling) master by having a strong digital reputation. In short, you’ll learn to become an inbound lead generator.
  • Learning a clear and prescriptive outbound prospecting methodology so that you can achieve sales-generated pipeline at scale.

Do these together and you’ll be unstoppable. Let’s onboard you and get immersed into this world.

The ScalePipeline System Experience

Discover our approach to modern selling mastery.

1

The Training Program

2

How It Works

3

Monitor Your Performance

4

Get Certified

5

Reinforcement

6

Next Steps, Help & Support

Step 1: The Training Program

The ScalePipeline System is a comprehensive learning program designed for B2B sales professionals and revenue leaders at all levels.

The two certification courses we offer will equip you with the skills you’ll need to take on any sales opportunity that comes your way.

Modern Branding Fundamentals

This course is designed for the following B2B sales roles:

  • Sales Engineers, Solutions Consultants, Pre-Sales or Technical Sales
  • BDRs or SDRs
  • Inside Sales, Account Managers, Account Executives
  • Customer Success Managers
  • Channel or Partner Account Managers
  • Understand the importance of establishing your professional digital reputation.
  • Focus on key LinkedIn areas to spread awareness of your work and how you can help your audience.
  • Prime your audience to utilize you as a trusted resource.
  • Boost reputation by consistently educating your network with insights, experience, and expertise.
  • Achieve results quickly by learning content sharing best practices.
  • Learn how to create personalized content that engages your network, account, and customer base.
  • Learn the importance of growing your professional network digitally.
  • Scale your network faster by leveraging best practices to connect with the right account stakeholders.
  • Understand how to write messages that convert into digital connections.

The SPEAR Program

This course is designed for the following B2B sales roles:

  • Some BDRs or SDRs
  • Inside Sales, Account Managers, Account Executives
  • Customer Success Managers
  • Channel or Partner Account Managers
  • Understand that you are the CEO of your accounts/portfolio.
    • Learn to select and prioritize accounts based on Signals—insights based on data and evidence.
  • Visually map your entire Total Addressable Market.
  • Conduct effective account planning to increase the chances of entry and success.
  • Automate information gathering specific to your accounts.
  • Understand how Signals can improve your account planning strategy.
  • Learn modern engagement strategies to increase responses and meetings.
  • Utilize video and multimedia presentation tools to synthesize your ideas and communicate better.
  • Analyze Signals to determine where your time should be spent.
  • Leverage the Activation Framework to communicate with the right stories, mediums and cadence.
  • Know which signals to utilize for all key account stakeholders.
  • Get into accounts to book meetings or advance conversations.
  • Reprioritize accounts to keep account focus current and fresh.
  • Leverage the Total Addressable Market framework to understand where focus needs to be.
  • Learn about your final certification exercise.

Step 2: How It Works

The ScalePipeline System is designed to produce tangible results and bring on long-lasting behavioral change.

Here’s how you can have a more fulfilling learning experience.

We’ll email you the concepts to learn before each live session. 

Immerse yourself in these concepts so you can actively participate in the sessions and apply them in real life.

This isn’t your regular training. You’ll attend facilitated sessions where classroom discussion is welcome, encouraged, and celebrated!

Collaborate with your peers, participate in polls, watch videos, do breakouts, and more!

When learning and collaboration are complete, you’ll put the concepts to practice to generate opportunities for pipeline growth.

This is the beauty of The ScalePipeline System: you’re not just passively learning, but you’re making incremental progress on your real-life accounts.

Different people learn in different ways. You can watch the on-demand courseware to further hone your skills, or get help with your results by booking a private coaching session with us.

Book a coaching session with us here.

What Is Your Time Commitment?

Each seller will invest up to 15 hours over the course of one quarter.

  • Live, interactive learning sessions: 4 hours
  • Taking the program on demand: up to 5 hours
  • Assignment completion: up to 4 hours
  • Coaching (optional): up to 2 hours

Step 3: Monitor Your Performance

Your performance in The ScalePipeline System will be measured in the following areas:

  • Completeness of assignments. All assignments have to be completed in order to learn your final certification.
  • Attendance at live facilitated sessions.
  • Attendance at coaching sessions.

You can track your progress on The ScalePipeline app.

Step 4: Get Certified

You’ll earn your certification upon successful completion of all the assignments in Modern Branding Fundamentals and The SPEAR Program.

Certification has distinct advantages, including:

  • Learning the prescriptive methodology to strengthen your professional digital brand and build pipeline consistently and prescriptively.
  • Being part of an elite group of global B2B sellers that use these strategies to boost pipeline.

Once certified, we encourage you to add your credentials to your LinkedIn Profile. You can add it under one or both of these sections:

  • Background → Licenses & Certifications
  • Accomplishments → Courses

Step 5: Reinforcement

Book Coaching

Once you’re certified, you can reinforce your learning over time with updates and reminders of key concepts.

You’ll receive helpful updates and strategies to help you practice what you’ve learned. You can also get invited to future training sessions.

We’re always here to assist. If you need personalized help, you can always book coaching time with us.

Next Steps, Help, and Support

We hope you’re excited to start your modern selling journey! Here are the next steps for you to review.

  1. We’ll email you access to The ScalePipeline App.
  2. We’ll send you a Welcome Email with information on how to get started with the pre-work requirements.
  3. Complete the pre-work and get ready to attend your first live session! Be prepared to participate, contribute and share!

If you need help, you can reach us here:

Let’s Supercharge Your Success

Thank you for choosing Sales for Life as your partner in your journey to sales mastery. We hope you have a fun and enjoyable learning experience!

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Contact

2 Bloor Street West
Suite 700
Toronto, Ontario
M4W 3E2
Canada

support@salesforlife.com Toll-free: (877) 367-9216
Scaling your sales pipeline starts with a simple conversation.
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